About Blueprint Sports: Since 2021, Blueprint Sports Agency has raised and paid out over $100M to NCAA student-athletes through Name, Image, and Likeness (NIL). Blueprint Sports Agency simplifies the Wild West, which is today's college athletics, by offering an easy-to-use and comprehensive solution that sets the standard for NIL and commercial sports marketing. We are exceptional at raising commercial NIL funds, handling complex contracts for athletes, powering payments to athletes, and providing the data and solutions to manage your NIL budgets. By choosing Blueprint Sports, you're not just selecting a service provider; you're partnering with a leader in the NIL field, committed to empowering student-athletes and reshaping the future of college sports.
About Happy Valley United: Happy Valley United is the NIL collective that serves all 31 sports and over 850 student-athletes at Penn State. NIL opportunities allow student-athletes to engage with charitable causes and participate in business engagements, to build their brands while making a positive impact. The collective connects fans, alumni, businesses and charities with student-athletes while harnessing the power of Nittany Nation. Supporters can connect with their favorite Blue and White teams through memberships, community events, and corporate sponsorships. NIL opportunities allow Penn State student-athletes to focus on representing their school at the highest level of college athletics and their education without worrying about additional expenses. Happy Valley United connects these student-athletes with a wealth of opportunities to earn compensation while furthering their professional and personal development.
POSITION HIGHLIGHTS:
The Executive Director will be responsible for generating revenue on behalf of Happy Valley United at Penn State University. The person in this role will work on-site with the Happy Valley United staff and Penn State Athletics staff to pitch and close commercial NIL partnership agreements, develop, lead and execute specialty revenue concepts and revenue-driving events, and develop comprehensive revenue strategies to support Happy Valley United and incremental revenues for the athletic department.
DUTIES AND RESPONSIBILITIES:
Identify potential sponsors for Happy Valley United through networking with university stakeholders & business partners and researching local, regional & national companies
Partner with athletics department to develop and execute a revenue plan to meet and exceed revenue goals for Blueprint Sports and Happy Valley United at Penn State
Manage profit and loss & budget reports to maintain and exceed EBITDA budget
Build and lead a growing team supportive of a growing NIL collective
Evaluate the success of the organization in reaching its goals
Prospect, meet and close a significant number of new and renewal high level NIL partnership deals.
Work with Blueprint Sports leadership and Penn State Athletics to create sales inventory, revenue projections and overall revenue strategy
Develop sales presentations for new NIL marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals
Create sales proposals and draft/negotiate contracts with NIL sponsors
Develop key marketing objectives with clients through needs assessment and a collaborative sales process
Create NIL special event programming specially curated and custom programmed to drive revenues and NIL engagement
Entertain and cultivate sponsors in non-game related settings
Prepare end-of-year recaps for partners
Represent Happy Valley United, the Penn State athletics, and Blueprint Sports in a professional manner
Research sports sponsorship and the NIL industry and stay current with relevant market trends and conditions
Build a strong understanding of all Blueprint Sports business units and offerings in order to leverage new business areas, leads, and categories
Other job-related duties as assigned
QUALIFICATIONS:
The ideal candidate will possess the following characteristics, traits, and experience:
Bachelor's degree from a four-year accredited college or university, Penn State alumni, and/or former student-athlete preferred but not required
At least seven (7) years of experience in corporate sponsorship sales, sports marketing, marketing/advertising/influencer strategy, media/agency/radio/TV sales, talent representation or B2B sales
Demonstrated understanding of Name, Image, and Likeness (NIL) as it relates to the collegiate athletics space preferred but not required
Proven track record of quickly developing and maintaining strong and lasting relationships with relevant internal and external stakeholders
Strong sales and presentation skills with the ability to follow up, negotiate, influence and close deals quickly
Possess a conscientious attention to detail and excellent problem-solving skills
Demonstrate a high level of integrity and honesty and has a reputation as the person who always does the right/fair thing
Be proactive and self-motivated by a will to achieve results and win
Must possess an entrepreneurial mindset
Ability to thrive in a fast-paced environment and deliver high-level results
Ability to work nights/weekends/sporting events and travel (<10%) as needed
Demonstrated proficiency in Microsoft Office (Outlook, Teams, Word, Excel, PowerPoint) and Google Suite(s)
Role is based in the Happy Valley United offices located in State College, PA
For more information, contact Daniel P. Rossetti at danr@blueprintsports.com
To apply please visit: www.blueprintsports.com/careers
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